Even the best operators leak revenue they’ve already paid for.
Every customer is a stream of future revenue, and your revenue is the sum of the streams. A stream that stops early is revenue you’ve already paid to acquire.
What we see across operators
In gaming it is common for the top 10% of customers to generate 90% of lifetime revenue.
Operators who don’t watch for abuse give 2–4% of NGR to abusers.
Operators who don’t watch for abuse give 2–4% of NGR to abusers.
What we hear from the people who own the revenue line
Every angle of the customer sits with a different team. Payments fixed the deposit error, but who’s acting on the customers it hit?Head of CRM, multi-brand operator
The leaks we stop
Fraud rings take your bonuses
Rings, syndicates and multi-accounting, taking promotional money from a budget that runs 10–20% of your revenue.
Your best customers leave unnoticed
The signals are in the play weeks before the revenue moves.
New customers slip away before their first deposit
Sign-ups that stall at one step, on one device or one payment method. The total looks steady, so nobody sees it.
Customers drop after product failures
A failed deposit, a payment error, a disconnection. The error gets fixed; the customers it hit don’t get actioned.
Wrong offers to the wrong players
Over-bonused players who would have played anyway; under-bonused players who were worth keeping.
Accounts closed or restricted without you knowing
Fraud closing too many accounts, or adding too much friction, lands on your revenue line.
All of it lands in the systems you already run: cases, lists, triggers and enriched profiles. No new tool.
How it works
Connect. Watch. Act. Learn.
Read access in, every customer watched, actions out through the systems you already run.
Connect
Read-only access to your source tables. Nothing moves, nothing changes.
Watch
Every customer, against what it should look like.
Act
Cases, lists, triggers and rules, into your CRM, case manager and risk tools. Your team approves.
Learn
Starts with dozens of known gaming patterns, built over years of operator work. SensAi finds new ones and proposes them; once your team approves, they’re added.
Read-only accessPseudonymised, no PIIEncrypted in transit and at restNothing armed without your approval
Live within 4 weeks.
Your side is one read-only credential from your data team; there is no project.
What it does
ILLUSTRATIVE · SYNTHETIC DATA
01
Fraud rings and bonus abuse
Linked accounts, shared payment fingerprints, one root inviter. The ring, ranked by net loss, with the evidence attached.
02
KPI monitoring, with the root cause
Against expected. When a number moves, the reason, the accounts behind it, and where each one went.
03
In the chat your team already uses
Claude or ChatGPT, through a standard connector (MCP). Ask in plain language; get the accounts, the reason and the action.
04
Actions through the systems you already run
Cases, lists, triggers, enriched profiles. Into your CRM, case manager and risk tools.
05
Your team stays in control
Nothing is armed without your confirmation. What you confirm becomes a proposed rule, for your CRM team to approve. It never contacts a player.
Bonus abuse preventionAccount linkageEarly value signalsChurn signalsBehavioural triggersBonus allocationFunnel analysisRoot-cause analysisBusiness KPI monitoring
Built for regulated operators
Nothing leaves your control.
Read-only access to your data.
Pseudonymised. No PII.
Encrypted in transit and at rest.
Nothing is armed without your confirmation.
It never contacts a player.
Runs through your systems. Nothing new to adopt.
Working with us
Design partnerships open now.
Work directly with the founders. Tailor it to your operation, and shape what gets built next. Read access, scripts approved by you, live within 4 weeks.
Need to see it on your own data first? One extract, 48 hours, no integration. A read of your base, less tuned than a live deployment. Ask for it on the call.
Built by a team from analytics, CRM and customer value management, and engineering, with years inside gaming operators.
Want to hear how we can find and stop your leaks?
Thirty minutes. We show it on synthetic data; you tell us which leak you’d want first.